How to align yourself to an employer in applications and interviews


Organisations hiring graduates place a great deal of importance on hiring people who are the right ‘fit’ for their workplace culture.  You’ll see this reflected in recruitment literature phrases such as, ‘we are looking for someone who matches our values’ and ‘we want people aligned with our core values’.  Interviews also check this through exploring applicants’ motivation using the popular question,  ‘Why should we hire you?’

When helping applicants prepare for interviews, Careers Consultants will advise on you how to align yourself to organisational values. Most students agree that this sounds like a good question to prepare for, but aren’t always sure what to include in the answer. As with many things, it starts with…..

Doing your Research

Start with the organisation’s own website. This is a place for company driven information. The firm can say what its values are and market its strengths, in the hope of converting website visitors into clients. Often, in the “About Us” section of a firm’s website, there is some sort of statement as to what the firm is all about. Something like,

“We are a forward-thinking global law firm with expertise in M&A, Technology and Communication and Private Equity. Our people are driven to be the best in their field, with a real focus on building long-standing client relationships. We recognise the importance of collaboration and we work across offices and borders to ensure that our clients get world-class legal solutions and service.”

If you can remember what the firm has said about itself when you are in the interview room, this can show that you have done some research. You’ve at least looked at their website. Check. But this is actually the minimum they would expect of someone wanting a job in their organisation! But if you really want that graduate job or internship then it’s all about making links between you and the firm.

Take the example mission statement above. Try reading it again, this time picking out and underlining the key words that tell you something about what could be important to this firm. Once you have these key words, you can use them to come up with examples from your own experience that match (as closely as possible) those ideas. I often suggest splitting an A4 piece of paper in half with a vertical line down the middle, and writing the key words on one side of the page and giving evidence from your own experience on the other side. For example,

  • Forward-thinking/Duke of Edinburgh Award: expedition and contingency planning due to bad weather.
  • Global/Educated in Dubai for most of secondary school: spent last summer on a 4-week trip to Africa to expand experience and volunteer in a school building project out there. Pro Bono-Death Penalty Project (USA).
  • Driven/Planned and organised a sponsored exercise marathon: Raised over £1,000 in first year so aimed to double that in second year. We actually raised £2,854 so we exceeded our target.
  • Building relationships/Work Experience: return every summer to my part-time job at the Co-Op. Always stay in touch with manager. Built up trust and reliability over the years. Recently been promoted to till supervisor during university holidays.
  • Collaboration/Team-work: captained university Rugby Team to semi-finals of Inter-University Competition 2023 and 2024
  • World-class/Academic achievement: top marks for module in first year. Play trumpet to high level but working towards Grade 8 this summer.

Looking beyond the firm’s Website 

Other resources you can use to build up a real picture of the firm include the following:

Twitter look at any social media links for the firm. This is a really good way to build up an understanding of what is important to them

You Tube Employers increasingly use their own You Tube channels to raise their profile and awareness of their brand

Business Source Ultimate is a database providing up to date business company and sector information. It’s available through the university’s online library guides.

If you can successfully align yourself with the firm then you could well be lining up that internship, placement or graduate job!





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