The 21st Century is a digital era. Today, every business leverages the power of the internet to reach out to customers and boost a return on their investment. Their major focus is on building highly interactive websites with powerful SEO (search engine optimisation) to harness traffic, alongside sharing content on a range of platforms to establish a recognisable brand image.
The current scope of the digital marketing industry is relatively broad, as there are multiple channels of marketing involved. Starting a career in digital marketing gives you a lot of options, so you can go for the role or sector that fits you the best.
Finding a role in digital marketing can be daunting at the beginning, but the best advice is just to start sending off applications for jobs and collecting feedback to help you refine your approach. Job sites like LinkedIn and Indeed are great places to see current opportunities and find out more about employers, and can make it even more straightforward to send or submit job applications.
Alternatively, working with a marketing recruitment agency can be a really useful avenue when you’re looking for a job. Specialist agencies that focus on the marketing industry can help to offer tailored advice and suggestions when you’re job hunting, as well as giving access to exclusive opportunities. Some agencies like The Marketists also work with social enterprise businesses to help those at a disadvantage have a better chance at starting their career, so you can feel like you’re supporting a good cause as you’re hunting for a job yourself.
Content Writer
If you are stepping into the field of digital marketing, content writing is a great way to begin. Around 84% of marketers and marketing departments outsource their content, so if you have exceptional communication skills, there’s a lot of opportunity out there for beginning your career in content writing across a wide variety of different sectors.
As a content writer, you will learn how to write articles, blogs, ebooks, web pages, newsletters, and more. Depending on the client, you’ll use a range of different tones of voice and have to cater your writing to different target audiences, so the work can be very different day-to-day which is ideal if you’re looking for variety in your career.
Along with technical and creative writing skills, you might also need to know how to use tools like WordPress, SemRush, MailChimp, and Ahrefs. Becoming familiar with content management systems like WordPress comes with experience, but you can prepare yourself for content writing jobs by watching tutorials for programs like MailChimp or databases like Ahrefs and SemRush.
Many people assume that, with the rise of AI writing tools like ChatGPT, content writing is a career that is losing opportunities. But technology still can’t compete with the creativity of a human writer, so as long as you can prove your skills over AI-written content and know how to utilise these tools to work more efficiently, you’ll still be at an advantage.
SEO Specialist
SEO is integral to a range of different marketing strategies, so it’s a great area to kick-start your career in digital marketing. If you’ve got more of an interest in technical work and like finding solutions to problems, a role as an SEO specialist could be perfect.
SEO stands for Search Engine Optimisation and has an indispensable role in the digital marketing field. It involves making changes to and building websites that are optimised to rank as high as possible on search engine results pages (SERPs), which means that more people will find these websites and convert them into customers.
Currently, around 53% of all the online traffic comes from organic searches, so there’s a lot of business to be gained from SEO work.
There are a number of aspects of SEO that you’ll need to be familiar with as a specialist. You will need to learn about:
- Keyword research
- On-page SEO
- Off-page SEO
- Interlinking
- Page performance enhancement
- Local SEO
SEO is quite a technical sector, so you’ll be more successful in your hunt for a job if you’re already familiar with some of the key systems and platforms involved. Search data platforms like SemRush, Moz and Ahrefs are commonly used across the industry, and it will be useful to know how to navigate the backend of a site and different content management systems as well. You can also undertake training for tools like Google Search Console and Google Analytics, which are both integral to SEO work.
PR Specialist
A PR specialist manages the reputation of a brand. They are responsible for not only monitoring what other people are saying about a company, but also creating a positive public image through getting coverage that helps to grow brand image and awareness.
Press releases and media campaigns are the foundation of PR, with the former sharing a specific story about a brand and the latter trying to gain media attention through fun ideas, events or research. Working in PR can present a lot of creative opportunities, as you’ll need to be able to think outside the box about how to get your brand noticed.
Working in PR means keeping a constant eye on what’s happening in the media and what trends have the most attention, and then deciding how you’re going to capitalise on these stories for the benefit of your company. You’ll need to be prepared to spend time every day on social media and news sites and be ready to react quickly to stories and trends as they emerge.
PR specialists also have to build relationships with journalists and writers to make sure that any press releases or stories get shared in the right kinds of publications to maximise the audience that they reach. You’ll need strong communication and people skills and be willing to be patient and persistent when it comes to chasing a response.
Social Media Marketer
Social media is one of the best methods of marketing. As most people access Facebook, Instagram, and other social networks on a daily basis, it has become easier for businesses to interact and deliver content to their customers.
The majority of businesses today are in need of social media marketers, but the good news is that it’s easy to teach yourself a lot of the skills you’ll need to start out on this career path. Many people are already so familiar with platforms like Instagram, X, Facebook and TikTok that learning how to create content for a brand in these channels isn’t very difficult at all.
A social media marketing job might involve:
- Building strategies: Decide the type of content, the social network, and the goal of the campaign.
- Planning and publishing the content: Planning the type of content and publishing it at the right time.
- Engagement: Listening to your users and engaging with them regarding the campaign.
- Analysis: Harness the power of analytics tools to measure the performance of the campaign.
- Paid advertising: a levelled-up form of social media marketing is paid advertising. To extend your outreach, you can pay for certain ads to be shown to target members of your audience to help grow your reach and gain more traffic to your profile and website.
Social media marketing is another role that requires a lot of creativity, as well as really strong organisational skills to keep on top of regularly producing and sharing content. You’ll need to spend a fair amount of time keeping up to date with social media trends and techniques as well as creating content yourself, so this is a great career path for people who already spend a lot of their time online.
Digital Marketing Executive
The role of a digital marketing executive is extremely broad, covering a wide range of different digital marketing tasks. It’s a great position for someone who is starting out in the marketing industry, as you’ll gain a lot of experience working on different kinds of tasks as part of a wider team.
Many digital marketing executive jobs cover a diverse range of areas and undertake everything from the designing of content to the analysis of social media marketing. Responsibilities might include:
- Search engine optimization
- Social media marketing
- PPC advertising (pay-per-click)
- Content marketing
- Email marketing
- Affiliate marketing
If you’re thinking about beginning a career in digital marketing but aren’t sure where to start, a digital marketing role can give you a really strong foundation. You can maximise your chances of success by undertaking online training courses to get familiar with the foundations of a marketing strategy, SEO, social media marketing and email marketing. Browsing marketing websites, subscribing to newsletters and following influencers on LinkedIn can also provide a lot of useful information and direction into what it will be useful to know.
Final Words…
If you are excited to step into the field of digital marketing, these roles are some of the best to begin with. Digital marketing is an industry with plenty of opportunities, but it’s also one with plenty of applicants, so the more research and preparation you can do into what is required for each role, the more successful you’re likely to be in your search for a job.
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